The Return of Vegas and Effective Casino Marketing Strategies with Josh Swissman from The Strategy Organization

Ball and Chain host Mark Thomas is joined by Josh Swissman — who is a former senior marketing executive at MGM Resorts International and Station Casinos, and is now the founding partner at The Strategy Organization.

Josh talks about how consumer demand for Vegas is back to pre-pandemic levels, and the outlook for business travel coming back to Vegas. Josh also discusses what it was like to market an in-person entertainment experience for Vegas casinos during Covid, what he's now doing post-Covid, and what the future of casino gaming looks like in the next 5 years.

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About the Podcast

Betting Matters

The betting industry is booming. Betting products are being legalized and transformed faster than ever before, thanks to the changing attitudes around gaming and the demand from Millennials, Gen Y, and Gen Z to be able to spend their money how they see fit. In the Betting Matters podcast, ZenSports Co-Founder & CEO, Mark Thomas, talks with betting industry leaders and consumers about their vision for gaming and why betting matters for our future.

About your host

Mark Thomas

Mark is the Co-Founder & CEO of ZenSports, which is a mobile peer-to-peer sports betting marketplace where anyone can create and accept sports bets with anyone else in the world, without the need for a centralized bookmaker. Previously, he was the Co-Founder & CEO of Reesio, a startup within real estate technology that was acquired by Realtor.com in 2015. Mark is a die-hard Green Bay Packers, Milwaukee Bucks, Milwaukee Brewers, and San Jose Sharks fan.