Episode 37

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Published on:

3rd Sep 2021

Sports Betting Content, Affiliate Marketing, and Wisconsin Sports Golden Age with Robert Kraft from Atlas World Sports.

Mark is joined by Robert Kraft (not that Robert Kraft) from Atlas World Sports. Robert is also originally from Wisconsin and both he and Mark revel in the current golden age of all Wisconsin sports teams being good at the same time.

Next, they dive into more about Robert's recent launch of Atlas World Sports, which gives you access to your favorite sports, teams, players, and online sportsbooks from the comfort of your phone. Finally, they discuss the role of Atlas in the affiliate marketing world of sports betting, and wrap up by talking about the obsession that tech entrepreneurs need to have when building product.

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About the Podcast

Betting Matters
The betting industry is booming. Betting products are being legalized and transformed faster than ever before, thanks to the changing attitudes around gaming and the demand from Millennials, Gen Y, and Gen Z to be able to spend their money how they see fit. In the Betting Matters podcast, ZenSports Co-Founder & CEO, Mark Thomas, talks with betting industry leaders and consumers about their vision for gaming and why betting matters for our future.

About your host

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Mark Thomas

Mark is the Co-Founder & CEO of ZenSports, which is a mobile peer-to-peer sports betting marketplace where anyone can create and accept sports bets with anyone else in the world, without the need for a centralized bookmaker. Previously, he was the Co-Founder & CEO of Reesio, a startup within real estate technology that was acquired by Realtor.com in 2015. Mark is a die-hard Green Bay Packers, Milwaukee Bucks, Milwaukee Brewers, and San Jose Sharks fan.