Content and Influencer Marketing in Sports with David Woodley from Playmaker

Mark is joined by David Woodley, the Chief Content Officer & Chief Revenue Officer from Playmaker, which is a sports media, events, and merchandise company with over 12 million followers across Instagram, TikTok, Snapchat & Facebook.

David is a passionate Minnesota sports fan, so Mark and David kick things off by talking Wisconsin vs Minnesota sports before David dives into how Playmaker helps sports brands reach younger audiences through its content and influencer platform. They conclude with some potential rule changes to make baseball more popular, and what the future of sports betting and content products look like.

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About the Podcast

Betting Matters

The betting industry is booming. Betting products are being legalized and transformed faster than ever before, thanks to the changing attitudes around gaming and the demand from Millennials, Gen Y, and Gen Z to be able to spend their money how they see fit. In the Betting Matters podcast, ZenSports Co-Founder & CEO, Mark Thomas, talks with betting industry leaders and consumers about their vision for gaming and why betting matters for our future.

About your host

Mark Thomas

Mark is the Co-Founder & CEO of ZenSports, which is a mobile peer-to-peer sports betting marketplace where anyone can create and accept sports bets with anyone else in the world, without the need for a centralized bookmaker. Previously, he was the Co-Founder & CEO of Reesio, a startup within real estate technology that was acquired by Realtor.com in 2015. Mark is a die-hard Green Bay Packers, Milwaukee Bucks, Milwaukee Brewers, and San Jose Sharks fan.